Diamond Guide
Understanding Diamonds
Peora diamonds are ethically sourced and conflict-free. Whether natural or lab-grown, every diamond we carry meets our strict standards for beauty and quality.
Natural vs. Lab-Grown
- Formed over billions of years deep in the earth
- Unique — no two are identical
- Traditional choice with enduring resale value
- Ethically sourced from conflict-free suppliers
- Identical chemical and physical properties to natural
- Created in weeks using advanced technology
- Typically 50–70% less expensive
- A sustainable, modern choice
- Clearly labeled on all Peora products
The 4 Cs
The most important factor. Cut determines how light moves through the diamond — its sparkle, fire, and brilliance. Peora uses Excellent and Very Good cut grades.
Graded D (colorless) to Z (yellow). Peora carries D–J range — near colorless to colorless. In most settings, the difference between D and G is invisible to the naked eye.
Measures inclusions and blemishes. FL (flawless) to I3 (included). Peora carries VS1–SI2 range — eye-clean in almost all cases.
The weight of the diamond. Bigger isn't always better — a well-cut smaller diamond can outshine a poorly-cut larger one. Consider cut first, carat second.
Every diamond in the Peora collection is sourced from suppliers who follow conflict-free and socially responsible practices. We believe beauty should never come at someone else's expense.
Have questions about a specific diamond? Our advisors can help.
Speak with a Peora advisor