Jewelry is more than something you wear: it’s an expression, an art form, an extension of yourself. Our dedication to this belief drives us to deliver the exceptional in every way possible, so we can create pieces that are as beautiful as those moments where time stands still.
Los Angeles, United States
The Story Behind The Sparkle
We founded Peora in 1998, but our passion for curating the finest gemstones and crafting exceptional jewelry is born out of our heritage.
Coming from a long line of family jewelers, quality craftsmanship has always been at the heart of everything we do. And, having served our customers for over 20 years (and counting), it continues to be our benchmark.
Family of Stones
We specialize in natural, created and simulated gemstones including created diamonds and natural freshwater cultured pearls.
The Peora Standard
From every curve to every angle, the precision of the cut is what gives gemstones their sparkle. The better the cut, the more light can enter the stone and reflect out, enhancing its natural intensity.
To treasure each stone’s unique character and maximize their brilliance, our skilled craftsmen hand-cut each Peora gemstone respectfully to reveal a piece you can be proud of.
Individually stamped for purity and hand-polished to perfection, we choose the finest metals to craft our jewelry, so you can enjoy Peora for a lifetime.
Our crafting process is an art form in itself. Thoughtful design and quality materials come together as our experts use artistry and skill to bring each creation to life.
From concept sketching and setting stones, to shaping, polishing and perfecting each piece by hand, our artisans are constantly striving to capture creative excellence, while our meticulous quality control means only the finest pieces are presented to you.
Featuring our finest designs and most exquisite cuts, the world-class creations in our Signature Collection tell a unique story, taking the wearer from captivation to elevation.
Loved the ring--great quality!
Very sparkly with definite variance of color from green to purple
I got this beautiful necklace for my birthday. It is absolutely beautiful 😍
This piece is simply beautiful it is reminiscent of crystal blue water. The unique cut of the stone gives it a look of water rising. The craftsmanship is top notch and the quality you have come to expect from Peora. Customer service representative Stacy goes above and beyond to assure your happiness. You’ve earned a lifelong customer. Thank You. Mark
I gifted this to someone special and they really loved it.
14K White Gold Created Alexandrite Diamond Ring Princess Cut 3 Carats Total
I ordered this piece with a matching bracelet for my wife's birthday and it is beautiful. She absolutely loves it. A very good quality chain came with it and most importantly it's not made in China. The price was very competitive and free shipping was 2 business days. I am a very satisfied customer and won't hesitate to shop Peora for all my jewelry needs in the future.
I ordered an alexandrite ring for my sister for her birthday and it was so beautiful I ordered myself a ring too. The quality of the ring is top notch in the stone is beautiful. We are both happy with our purchases!
This pretty Alexandrite necklace was given as a June birthday gift. It was very well received by our Birthday gal. It is a pleasant experience, all of the around , purchasing from Peoria. The gift was very nice and the handwritten note to was very much appreciated and such a nice touch. I will not hesitate to order again.
Beautiful purple 2k amethyst stone, nice & clear! Bought as graduation gift, so perfect for that & to match her birthstone. Good size to be seen & not lost when laying on skin. Recommend! Very much like Peora & purchased numerous items over several years &'will continue to do so!
Got this necklace for my granddaughters 18th birthday. (June birthstone). I was extremely pleased with the quality and the service I received when I requested a longer chain
They are such beautiful little heart earrings I purchased for my granddaughters birthday, and she loves them.
Very high quality lab Alexandrite. Beautiful color and color change. Wife hasn't taken it off since her birthday. Very happy and will be buying more from Peora in the future.